Sans Normal Lulay 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Glance Sans' by Identity Letters, 'Brother 1816' and 'Gravita' by TipoType, and 'Megabyte' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, confident, energetic, retro, impact, motion, emphasis, display, geometric, oblique, chunky, compact counters, soft corners.
A heavy, oblique sans with broad proportions and a sturdy, geometric skeleton. Strokes are uniform and substantial, with rounded joins and smoothly carved curves that keep the shapes friendly despite the weight. Counters are relatively tight and apertures are more closed than open, creating dense, high-impact silhouettes. The italic angle is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm that feels cohesive in text and especially strong in display sizes.
This style performs best in short, bold applications such as headlines, posters, branding marks, and packaging where a compact, powerful texture is desirable. The consistent oblique slant also makes it well-suited for energetic callouts, promotions, and sports or action-oriented editorial treatments.
The overall tone is punchy and assertive, with a forward-leaning momentum that suggests speed and emphasis. Its rounded geometry reads approachable rather than sharp, giving it a contemporary, sporty feel with a hint of retro headline styling.
The design appears intended to deliver maximum impact with a streamlined, geometric voice: a bold oblique sans built for attention, momentum, and clear shape recognition at display sizes.
The uppercase forms are compact and blocky, while the lowercase maintains strong presence through large bowls and short ascenders/descenders relative to the overall body. Numerals match the letterforms in weight and slant, supporting cohesive, attention-grabbing set lines.