Sans Superellipse Orgop 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, industrial, confident, condensed, utilitarian, modern, impact, space-saving, clarity, modernity, systematic, squared rounds, compact, blocky, crisp, sturdy.
A compact, heavy sans with rounded-rectangle geometry and tightly controlled counters. Curves resolve into superelliptical bowls, while terminals are mostly flat and blunt, giving the forms a crisp, machined finish. The rhythm is dense with minimal interior space, and the overall silhouette reads tall and efficient, with straightforward joins and little modulation across strokes.
This style performs best in short, high-impact lines such as headlines, posters, packaging callouts, and wayfinding or signage where compact width is valuable. It can also work for bold branding systems and labels that benefit from a dense, durable typographic color rather than a delicate text tone.
The font projects a no-nonsense, industrial confidence—more functional than friendly. Its condensed, blocky presence feels contemporary and assertive, suited to messages that need immediate impact without decorative tone.
The design appears intended to maximize impact and space efficiency while maintaining clean, contemporary geometry. By using rounded-rectangle forms and blunt terminals, it aims for an engineered, modern voice that stays legible and forceful in display applications.
Round letters like O, C, and G show squared-off curvature, keeping the shapes consistent and engineered. Numerals follow the same compact, sturdy logic, and punctuation and mixed-case settings maintain a tight, economical color that stays emphatic at display sizes.