Sans Normal Likum 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Alamia' by Ani Dimitrova, 'Delargo DT' by DTP Types, 'Aspira' by Durotype, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, sporty, energetic, modern, confident, friendly, display impact, forward motion, bold branding, modern utility, rounded, geometric, slanted, compact, sturdy.
A heavy, slanted sans with rounded, geometric construction and broad, low-contrast strokes. Curves are smooth and full, counters are relatively tight, and terminals are cleanly cut, producing a dense, punchy texture. The italic angle is consistent across caps, lowercase, and numerals, with a slightly compact rhythm and sturdy verticals that keep forms clear at display sizes.
Best suited for branding and headline applications where strong impact and quick recognition matter. It works well on posters, packaging, and sports or fitness-related graphics, and it can also serve for short, bold UI or social graphics where a compact, energetic italic is desirable.
The overall tone is energetic and assertive, with a sporty forward-lean that feels active and contemporary. Its rounded geometry softens the mass, giving it an approachable, friendly confidence rather than an aggressive edge.
The design appears aimed at delivering a bold, modern italic sans that combines geometric roundness with high visual density for attention-grabbing display typography. It prioritizes momentum and clarity in large sizes, with consistent slant and simplified shapes to keep words reading cleanly under heavy weight.
Uppercase forms read as simplified and bold with broad arcs (notably in C/G/O/Q), while diagonals and joins keep a crisp, engineered feel. Numerals follow the same rounded, weighty logic, with strong silhouettes intended to hold up in high-contrast layouts.