Sans Normal Lunid 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Avita' by Bykineks, 'HD Colton' by HyperDeluxe, 'Taz' by LucasFonts, 'Fixture' by Sudtipos, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, dynamic, modern, impact, motion, attention, branding, display, oblique, slanted, blocky, rounded, compact.
A heavy, slanted sans with thick, even strokes and broadly rounded curves. Letterforms are wide and compact, with generous counters in rounded characters and tightly set joints in diagonals, giving the alphabet a dense, powerful silhouette. Terminals are mostly clean and blunt, while curves stay smooth and continuous, producing a consistent, graphic rhythm. Numerals follow the same robust construction, with strong bowls and clear, simplified shapes.
Best suited to display typography such as headlines, posters, and promotional graphics where strong presence is needed. It can also serve sports and active-lifestyle branding, punchy packaging, and short signage or wayfinding messages where quick recognition and impact matter most.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and urgency. Its bold massing reads as confident and attention-grabbing, lending a contemporary, sporty feel that works well in high-impact settings.
The design appears intended to deliver maximum visual impact with a fast, kinetic voice: a bold, oblique sans that stays clean and modern while emphasizing strength, speed, and legibility at larger sizes.
The slant is pronounced and consistent across uppercase, lowercase, and figures, and the wide proportions help maintain clarity at display sizes. The lowercase shows sturdy, simplified forms that prioritize momentum and weight over delicate detailing.