Sans Normal Obgoj 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Safran' by Hubert Jocham Type, 'JAF Facit' by Just Another Foundry, 'Dalle' by Stawix, 'Quercus Sans' by Storm Type Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, playful, friendly, chunky, retro, impact, approachability, display clarity, brand voice, rounded, blunt, soft corners, compact, heavy.
A heavy, rounded sans with dense strokes and broadly curved bowls. The forms lean on circular geometry with softened corners, creating a compact, blocky silhouette and strong color on the page. Terminals are mostly blunt and clean, with minimal modulation, and the counters stay open enough to remain legible at display sizes. Overall spacing feels sturdy and slightly tight, emphasizing impact and solidity in words and headlines.
Best suited to headlines and short blocks of text where maximum impact is needed, such as posters, branding, packaging, and attention-grabbing signage. It can also work for bold UI moments like hero banners or section headers, where its dense shapes and rounded tone help establish a friendly, assertive voice.
The tone is upbeat and approachable, with a confident, poster-like presence. Its rounded construction and chunky mass give it a friendly, slightly retro voice that reads as energetic rather than formal.
The font appears designed to deliver strong display presence with a warm, approachable personality, using rounded geometry and uniform stroke weight to stay simple, punchy, and highly readable at large sizes.
The design maintains consistent weight across curves and straights, producing a uniform, high-impact rhythm in text. Numerals match the letterforms in heft and roundness, supporting cohesive display typography across mixed-content settings.