Sans Normal Lubim 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart; 'Laro', 'Laro Soft', 'Lusio', 'Lusio Soft', and 'Modern Sans' by Larin Type Co; 'Jindo' by Nine Font; and 'Genora Sans' by Pixesia Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, energetic, bold, confident, dynamic, impact, motion, modernity, assertiveness, branding, slanted, blocky, rounded, compact, punchy.
A heavy, slanted sans with broad proportions and smooth, rounded outside curves paired with more angular cuts on joins and terminals. Strokes are consistently thick with minimal modulation, creating dense silhouettes and strong texture. Counters are relatively small and tight, while spacing and widths vary by character, giving the line a lively, forward-leaning rhythm. Terminals tend to be blunt and slightly angled, reinforcing the italic momentum and maintaining a sturdy, compact presence at display sizes.
Best suited to headlines, posters, and short, high-impact messaging where the heavy italic stance can carry the visual hierarchy. It works well for sports branding, event graphics, and packaging where a loud, dynamic voice is desirable. For longer text, its dense weight and tight counters suggest using generous size and spacing.
The overall tone is assertive and high-energy, with a sporty, action-oriented feel. Its forward slant and chunky forms read as modern and confident, prioritizing impact over delicacy. The combination of rounded shapes and hard-cut details adds a competitive, athletic edge without feeling decorative.
The design appears intended as an emphatic display sans that projects speed and strength. Its wide, compact shapes and blunt terminals aim to maximize legibility at a glance while delivering a contemporary, athletic personality.
Lowercase forms appear single-storey where applicable, with large, round dots on i/j and robust numerals that match the letterforms’ weight and stance. The design favors bold word shapes and strong headline color, and the slant is pronounced enough to communicate motion even in short labels.