Sans Normal Lamav 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, modern, energetic, impact, modernity, momentum, attention, slanted, rounded, compact counters, soft corners, display.
A heavy, slanted sans with rounded, elliptical construction and broadly uniform stroke weight. Letterforms are wide and squat with generous curves and softened joins, giving a smooth, engineered feel rather than sharp, geometric rigidity. Counters are compact in letters like a, e, and s, while round forms (O, Q, 0, 8, 9) read as sturdy ovals. The italic angle is consistent across capitals, lowercase, and numerals, with minimal modulation and a steady rhythm in text.
Best suited to headlines, posters, and branding where strong presence and fast readability are priorities. It also works well for sports or tech-adjacent identity systems, packaging callouts, and prominent numerals in scoreboards, labels, or promotional graphics.
The overall tone is assertive and high-impact, with a sporty, forward-leaning energy. Its rounded massing keeps it friendly and contemporary, balancing intensity with approachability.
The design appears intended to deliver maximum impact with a clean sans foundation, combining a consistent slant and rounded geometry to produce an energetic, contemporary voice. It emphasizes bold, compact counters and wide proportions to stay legible and distinctive at large sizes.
Uppercase forms feel especially stable and blocky, while the lowercase maintains a clean, simplified structure suitable for short text bursts. Numerals are bold and attention-grabbing, matching the letterforms’ broad, rounded proportions for cohesive headline and UI-number styling.