Sans Superellipse Etkud 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Korolev' by Device, 'News Gothic' by ParaType, 'Core Sans D' by S-Core, 'Artico' by cretype, and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, urgent, dynamic, modern, assertive, compact impact, speed emphasis, display clarity, modern utility, condensed, slanted, heavy, clean, rounded.
A condensed, heavy sans with a consistent rightward slant and tightly controlled spacing. Strokes are uniform with minimal modulation, and terminals are clean and largely squared-off, while bowls and curved joins stay smoothly rounded for a slightly superelliptical feel. Counters are compact, apertures are relatively closed, and the overall rhythm is dense and forward-leaning, giving the letterforms a sturdy, engineered presence. Numerals match the same compact, forceful construction and read well at display sizes.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, and sports or event branding where a sense of motion and urgency is beneficial. It can also work on packaging or interface callouts when used sparingly and with generous line spacing to maintain clarity.
The tone is energetic and pressurized, with a brisk, athletic momentum typical of headline-driven typography. It feels functional and contemporary rather than decorative, projecting speed, confidence, and impact.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a clean, modern sans structure. Its slanted stance and compact forms suggest a focus on speed, emphasis, and strong display readability in branding and advertising contexts.
The combination of condensed proportions and a strong slant creates a pronounced directional flow in text lines, which can amplify emphasis but may become visually intense in long passages. The rounded geometry in curves keeps it from feeling harsh, even with the heavy weight and tight counters.