Sans Normal Ladom 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Nebula' by Brink, 'Muller' by Fontfabric, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Creata' by Ivan Petrov, 'Akwe Pro' by ROHH, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, confident, sporty, punchy, modern, impact, motion, attention, modernity, rounded, oblique, compact spacing, soft corners, high impact.
A heavy, oblique sans with rounded, well-filled counters and smooth, low-modulation curves. The letterforms lean forward consistently, with broad proportions and a sturdy, blocky build that keeps strokes visually even across straight and curved segments. Curves tend toward circular/elliptical construction, and joins are clean and simplified rather than calligraphic. The overall color on the page is dense and uniform, with tight interior spaces in letters like a, e, and s reinforcing a strong, poster-ready texture.
Best suited to short, high-impact settings such as headlines, display copy, posters, sports and event graphics, and bold brand statements. It can also work for packaging or signage where a strong presence and quick recognition are more important than fine-detail readability.
The forward slant and massy shapes project speed and assertiveness, giving the face an energetic, contemporary tone. Its rounded construction softens the weight, balancing impact with a friendly, approachable feel.
The design appears intended as a high-impact oblique sans: broad, rounded forms and a steady forward lean create a sense of motion while maintaining a clean, contemporary structure. It prioritizes visual punch and confident rhythm for display-driven typography.
At text sizes the boldness compresses counters and apertures, so clarity benefits from generous sizing and line spacing. Numerals match the letters in weight and slant, keeping a consistent, emphatic rhythm in mixed alphanumeric settings.