Sans Normal Atgan 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Noah' by Fontfabric, 'Grafical' by Halbfett, 'Equip' by Hoftype, 'Inter Sans' by Latinotype, and 'Haboro Sans' and 'Haboro Soft' by insigne (names referenced only for comparison).
Keywords: ui text, product design, branding, editorial, signage, neutral, modern, clean, friendly, functional, legibility, versatility, clarity, modernity, approachability, monoline, rounded, open apertures, geometric, crisp.
A straightforward sans with monoline strokes and softly rounded terminals. The design favors circular and elliptical construction, producing clean, even curves in bowls and counters, with open apertures that keep forms clear at text sizes. Proportions feel balanced and contemporary, with a steady rhythm across uppercase and lowercase; curves connect smoothly into stems, and joins are kept simple and unembellished. Numerals follow the same restrained, rounded logic, reading clearly without decorative quirks.
It fits well in user interfaces, product copy, and general-purpose editorial settings where clarity and consistency are priorities. The clean geometry and open counters also make it a solid option for wayfinding and straightforward brand systems that want a modern, non-distracting sans.
The overall tone is calm and practical, with a modern, approachable neutrality. Its rounded geometry and even stroke texture give it a friendly, unobtrusive voice suited to everyday communication rather than strong display personality.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth, contemporary texture. Its rounded geometric construction suggests an aim for broad usability across both headings and running text while maintaining a friendly, modern feel.
In the sample text, word shapes remain stable and consistent, with generous interior space and clear differentiation between similar forms. Diacritics are not shown; punctuation and symbols appear minimal in the provided images.