Sans Normal Olnen 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kristall Now Pro' by Elsner+Flake, 'HK Nova' by Hanken Design Co., 'Futura Now' by Monotype, 'Primana Pro' by RMU, 'Almarose' by S&C Type, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, 'Architype Renner' by The Foundry, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, assertive, clean, approachable, impact, clarity, modernity, approachability, rounded, geometric, compact, blocky, sturdy.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Counters are open and broadly circular, while terminals are clean and mostly flat, giving the letterforms a solid, compact feel. The rhythm is even and steady, with slightly condensed-looking shapes and tight apertures in some letters (notably forms like S and g) that maintain a strong silhouette at display sizes. Numerals match the overall geometry with broad bowls and simple, sturdy joins.
Best suited to headlines, posters, and brand marks where strong presence and quick recognition are important. It also works well for packaging and straightforward signage, especially when a clean, modern voice with rounded warmth is desired.
The tone is contemporary and confident, with a friendly softness coming from the rounded curves and generous bowls. It reads as straightforward and energetic rather than delicate, making it feel approachable while still delivering strong impact.
The design appears intended to deliver a contemporary geometric sans that balances firmness with approachability. Its simplified forms and rounded construction aim for high impact, clear silhouettes, and an easygoing, modern tone in display and prominent UI or marketing contexts.
Uppercase forms emphasize simple, archetypal geometry (round O/C and a structured G), while lowercase keeps a single-storey a and g that reinforce a modern, casual voice. The design prioritizes bold silhouettes and clarity over fine detail, with minimal stroke modulation and consistently robust joins.