Sans Normal Itmir 6 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, sporty, punchy, impact, clarity, approachability, brand presence, legibility, rounded, geometric, compact counters, high impact, clean.
A heavy, wide sans with rounded geometry and smoothly drawn curves paired with flat, squared terminals. The letterforms show generous bowls and broad shoulders, with relatively tight internal counters that emphasize mass and color on the page. Curved strokes are clean and even, while joins and diagonals (as in K, V, W, X, Y) feel sturdy and engineered rather than calligraphic. The lowercase is simple and contemporary, with single-storey a and g, a compact, slightly hooked r, and a short crossbar on t; numerals are bold and rounded, with an open-topped 4 and soft, elliptical 0/8/9 forms.
Best suited to headlines and short-form text where impact and quick recognition matter—such as posters, branding wordmarks, packaging callouts, and signage. It can also work for subheads and UI emphasis where a strong, friendly voice is needed, though the dense counters suggest using comfortable sizes and spacing for extended reading.
The overall tone is bold and approachable, combining a straightforward industrial feel with rounded friendliness. It reads as energetic and assertive, suited to messaging that needs to be noticed quickly without feeling sharp or formal.
Likely designed to deliver a modern, high-impact sans that stays legible through simplified shapes and broad proportions, while rounded forms keep the voice approachable. The consistent, geometric construction suggests an emphasis on clarity, durability, and brand presence in display contexts.
Spacing and proportions favor dense, headline-ready texture; the wide stance and closed counters create a strong silhouette at display sizes. Round dots on i/j and the soft curvature in S and 2 add a slightly playful note within an otherwise solid, utilitarian structure.