Sans Normal Itmaw 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, industrial, friendly, punchy, high impact, modern branding, visibility, approachability, simplicity, rounded, blocky, compact apertures, soft corners, large counters.
A heavy, rounded sans with broad proportions and a compact, sturdy rhythm. Strokes are monolinear and strongly geometric, with softened corners and large, clean counters that keep the dense weight readable. Uppercase forms feel wide and stable, while the lowercase shows a tall, prominent x-height and simple, utilitarian construction. Curves (C, G, O, S) are smooth and continuous, and diagonals (V, W, Y) are thick and decisive, giving the overall texture a solid, uniform color.
This typeface is well suited to short, high-impact settings such as headlines, posters, logos, packaging, and signage where strong presence and quick recognition matter. Its rounded geometry and large counters also make it a solid choice for UI titles, labels, and wayfinding that need a sturdy, approachable voice.
The font projects a bold, no-nonsense confidence with a friendly edge from its rounded geometry. It feels contemporary and energetic, leaning toward athletic and industrial branding rather than delicate or editorial tones.
The design appears intended to deliver maximum impact with a clean, contemporary silhouette, combining geometric roundness with dense stroke weight for high visibility. It aims for a versatile display workhorse that reads confidently across branding and promotional applications without relying on ornament.
Spacing appears generous for the weight, helping the heavy shapes avoid clogging at display sizes. The figures are robust and simple, with rounded bowls and minimal detailing that matches the letterforms.