Sans Normal Ridil 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, modern, approachable, clean, casual, legibility, approachability, modern utility, neutral branding, rounded, soft terminals, open apertures, humanist.
A rounded, low-contrast sans with soft, slightly tapered stroke endings and generously open counters. Curves feel smoothly drawn and consistent, with a mild humanist influence in the way strokes join and thicken subtly around curves rather than staying strictly geometric. The lowercase shows a single-storey “a” and “g,” round dots on i/j, and a generally simple, legible construction. Numerals are similarly rounded and even in color, with the “2” and “3” showing friendly, curved forms and the “8” balanced and symmetrical.
It suits interface copy, product and lifestyle branding, and editorial layouts that want a clean but friendly sans. The open apertures and rounded construction also work well for signage and packaging where quick readability and an inviting tone are priorities.
The overall tone is warm and approachable while still reading as contemporary and straightforward. Its rounded shapes and gentle terminals give it a friendly, informal voice that remains tidy and professional in longer text.
The design appears intended to provide an everyday sans that balances modern clarity with softened, human-friendly detailing. It prioritizes legibility and an easygoing personality through rounded forms, open counters, and restrained contrast.
Spacing and rhythm appear even, with clear differentiation between similar shapes (notably I/l-like forms and open C/G shapes). The cap set keeps a calm, uncluttered silhouette, and the lowercase maintains a steady texture that supports comfortable paragraph reading.