Sans Normal Amdun 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'FS Emeric' by Fontsmith, 'Magenos' by Graphite, and 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: ui text, body text, product branding, signage, presentations, modern, friendly, clean, neutral, approachable, everyday readability, modern neutrality, softened geometry, broad usability, rounded terminals, geometric forms, open apertures, even rhythm, clear numerals.
A clean sans with softly rounded curves and a largely geometric construction. Strokes are uniform with low contrast, and many joins and terminals are slightly rounded, giving counters a smooth, even texture. Uppercase proportions feel steady and contemporary, while the lowercase shows open, readable shapes; the two-storey “a” and the single-storey “g” add familiar, text-friendly cues. Overall spacing and rhythm appear balanced, producing a solid, uncluttered color in both the grid and paragraph sample.
Well-suited to interface copy, product and web typography, and general-purpose editorial use where a neutral, highly legible sans is needed. The even stroke weight and open shapes also support signage and display settings, especially when a friendly but professional voice is desired.
The design reads as modern and approachable, combining a neutral, utilitarian tone with a gentle softness from its rounded details. It feels friendly without becoming informal, projecting clarity and reliability in continuous reading.
The font appears designed as a versatile, contemporary workhorse: a straightforward sans built for clarity across mixed-case text, with subtle rounding to soften the tone while keeping forms crisp and efficient.
Round letters (like O/C/G/Q) keep a consistent circular logic, and the Q’s tail is restrained and legible. Diacritics aren’t shown, but the base alphabet and numerals presented maintain consistent stroke endings and calm proportions across sizes in the sample text.