Sans Normal Noleb 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'BR Nebula' by Brink, 'Creata' by Ivan Petrov, 'Kinetika' by Monotype, 'Reaktif' by Plasebo Studio, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, sporty, approachable, impact, approachability, clarity, modernity, brand presence, rounded, chunky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes stay consistently thick, with smooth curves and softly squared joins that keep the shapes sturdy rather than delicate. Counters are relatively tight (notably in a, e, s, and 8), and terminals tend to end with blunt, squared cuts, giving the design a solid, blocky presence. Overall spacing reads generous and open at display sizes, while the letterforms maintain a clear geometric backbone across capitals, lowercase, and numerals.
Best suited to headlines and short-form typography where weight and width can create strong visual hierarchy. It works well for branding, packaging, signage, and poster-style communication that benefits from a friendly but assertive tone. For long text, the dense counters suggest it will perform most comfortably at larger sizes with adequate line spacing.
The tone is bold and friendly, combining a contemporary geometric feel with a soft, approachable warmth. Its heft and rounded shapes project confidence and energy, leaning toward a sporty, promotional voice rather than a quiet, editorial one.
The design appears intended to deliver maximum impact with a warm, contemporary character—pairing geometric construction with softened forms to stay approachable. It prioritizes bold readability and punchy word-shapes for display-driven communication.
Distinctive features include a single-storey lowercase a, a simple single-storey g, a compact, sturdy s, and numerals with strong, rounded silhouettes (notably the 0 and 8). The Q’s tail is short and clean, and the overall silhouette of words appears chunky and stable, emphasizing impact over fine detail.