Sans Normal Nobom 18 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, clean, impact, clarity, modernity, approachability, simplicity, rounded, geometric, sturdy, compact, high-impact.
A heavy, geometric sans with broad proportions and rounded outer curves paired with crisp, straight-sided joins. Counters are generally open and simple, with a generous, even stroke that keeps shapes solid at display sizes. Terminals read mostly blunt and squared-off, while bowls and C/O forms stay smoothly circular. The lowercase is straightforward and compact, with single-story forms where shown (notably a and g) and a sturdy, minimal-contrast construction that keeps texture even across lines.
Best suited to headlines, posters, packaging, and signage where strong presence and quick recognition matter. It can work for short blocks of copy or UI callouts at larger sizes, but the dense weight and dark color make it less ideal for extended reading at small sizes.
The overall tone is confident and approachable: bold without feeling aggressive, and modern without feeling technical. Its rounded geometry and simple detailing give it a friendly, contemporary voice suited to clear, direct messaging.
The design appears intended as a contemporary, geometric display sans that prioritizes impact and clarity. Its consistent stroke, rounded structure, and minimal detailing suggest a goal of producing a versatile, modern voice for branding and attention-grabbing typography.
In running text the weight creates a strong, dark typographic color, so spacing and counters do much of the legibility work. Numerals are large and sturdy, matching the letterforms’ blocky, high-impact rhythm.