Sans Normal Ogme 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Neufile Grotesk' by Halbfett and 'Franca', 'Freigeist', 'Neue Faktum', and 'Neue Freigeist' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, retro, chunky, impact, approachability, brandability, display clarity, rounded, soft corners, bulky, compact apertures, large counters.
A heavy, rounded sans with broad proportions and a dense, compact rhythm. Strokes are thick and uniform with softened terminals and subtly squared joins, giving shapes a sturdy, molded feel. Counters are generous but apertures tend to be tight, and several letters show distinctive sculpted cut-ins that add personality without breaking the overall solidity. The lowercase is large and prominent, with single-storey forms and simple, blocky construction that stays consistent across letters and figures.
Best suited for large-scale typography such as headlines, posters, packaging, and bold brand marks where its sculpted shapes and tight apertures can read as intentional character. It can also work for short UI labels or signage when a friendly, high-impact voice is desired, but it is less ideal for long text at small sizes due to its dense color and compact openings.
The tone is bold and approachable, combining a friendly softness with a punchy, poster-ready presence. Its rounded geometry and chunky weight evoke a mildly retro, pop-oriented voice that feels energetic and informal rather than technical or delicate.
This font appears designed to deliver maximum impact with a warm, approachable silhouette—prioritizing strong presence and memorable letter shapes over neutrality. The consistent heavy construction and rounded geometry suggest an emphasis on display clarity and brandable character.
The design’s personality comes through in its characteristic notches and curved cutaways (notably in letters like G, S, and Q), which create a recognizable silhouette at display sizes. Numerals match the letterforms’ mass and rounding, supporting a cohesive look in headlines and short numeric strings.