Sans Normal Pomak 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, confident, playful, modern, punchy, attention grabbing, friendly branding, bold display, modern simplicity, rounded, geometric, compact, high impact, blocky.
This typeface is a heavy, rounded sans with smooth, geometric construction and broad, even strokes. Curves are generous and circular (notably in C, O, and G), while joins and terminals stay clean and mostly straight-cut, keeping the silhouette crisp despite the softness. Counters are tight and the overall color is dense, producing strong, uniform texture in lines of text. Uppercase forms feel sturdy and compact, while the lowercase uses simple, single-storey shapes (a and g) and short extenders that help maintain an even, block-like rhythm.
Best suited to display work where impact and clarity matter: headlines, hero text, brand marks, packaging callouts, and short promotional copy. It can also work for UI labels or signage when set large, but its dense counters and heavy texture make it less ideal for long-form reading at small sizes.
The tone is upbeat and approachable, with a bold, contemporary friendliness. Its rounded geometry and dense weight create an energetic, attention-grabbing voice that reads as casual and optimistic rather than formal or technical.
The design appears intended to deliver maximum presence with a friendly, rounded sans personality—combining geometric simplicity with a compact, high-ink silhouette for strong visibility in branding and advertising contexts.
The numerals match the letterforms with similarly rounded geometry and substantial weight, staying clear at display sizes. The overall spacing appears slightly tight, reinforcing the compact, poster-like density in paragraph samples.