Sans Superellipse Waja 7 is a bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logotypes, packaging, futuristic, techy, sporty, industrial, assertive, impact, modernize, brandability, systematic, display, square-rounded, extended, compact counters, high impact, geometric.
A heavy, extended sans built from rounded-rectangle geometry and superelliptical curves. Strokes are consistently thick with crisp, squared terminals softened by broad corner radii, creating a punchy, machined silhouette. Rounds like O/C/G read as squarish ovals, while bowls and counters tend to be tight and horizontally emphasized; several letters feature notch-like cuts and flat joins that reinforce a technical rhythm. The overall spacing and color are dense and even, prioritizing blocky presence over delicate detail.
Best suited to display settings where width and weight can command attention—headlines, posters, product marks, esports or automotive identities, and bold packaging systems. It also works well for UI or motion graphics as a strong accent style, but is less ideal for extended body copy due to its dense counters and forceful texture.
The tone is modern and engineered, with a confident, high-impact voice that feels at home in technology, motorsport, and sci‑fi adjacent branding. Its rounded-square forms soften the aggression of the weight, giving it a friendly but uncompromising, equipment-like character.
The likely intention is a contemporary, high-impact display sans that blends geometric strictness with rounded-square softness, delivering a cohesive “engineered” look across letters and numbers. The consistent superelliptical construction suggests it was drawn to feel systematic and brandable, with distinctive cuts and joins that aid recognition at a glance.
The design leans on strong horizontals and compact apertures, which helps create a unified, logo-ready texture but can reduce clarity in long passages at smaller sizes. Numerals match the same squarish roundness and stout construction, maintaining a consistent, display-first personality.