Sans Normal Liror 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'PF DIN Text' by Parachute and 'Aaux Next', 'Aaux Next Wide', and 'Air Superfamily' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, energetic, modern, impact, motion, display, branding, emphasis, rounded, oblique, compact, blocky, smooth.
A heavy, oblique sans with rounded, compact forms and a smooth, low-contrast stroke throughout. Curves are built from broad elliptical shapes with softened corners, giving counters a friendly, open feel even at dense weights. Terminals are clean and mostly squared off, while diagonals (A, K, V, W, X, Y, Z) read sturdy and stable with minimal taper. The uppercase set is wide-shouldered and uniform, the lowercase is straightforward and highly simplified, and the numerals are large and solid with clear, single-storey construction.
This font is best suited to headlines, large-scale messaging, and branding that benefits from a strong, kinetic presence—sports and fitness identities, promotional posters, bold packaging, and short signage copy. It will also work for brief UI labels or callouts where a compact, high-impact word shape is desirable.
The overall tone is forceful and upbeat, leaning toward a sporty, poster-ready voice. Its slanted stance adds momentum and urgency, while the rounded geometry keeps it approachable rather than aggressive. The result feels contemporary and attention-seeking—built to read as confident and energetic in bold statements.
The design intention appears to be a modern, high-impact oblique sans that delivers immediacy and visibility. By combining rounded geometry with dense, sturdy strokes, it aims for clear recognition at a glance and a dynamic, forward-leaning rhythm for display typography.
Spacing appears relatively tight and consistent, creating a dense texture that holds together well in display sizes. The oblique angle is strong enough to signal motion without collapsing counters, and the simplified shapes prioritize impact over delicate detail.