Sans Normal Irba 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, children’s, playful, friendly, cheerful, retro, casual, attention, approachability, display, fun, impact, rounded, soft-cornered, bulbous, bouncy, chunky.
The design is a heavy, rounded sans with soft corners, bulbous terminals, and smoothly inflated curves throughout. Shapes favor broad, open counters and compact joints, with a gentle, bouncy rhythm that keeps forms feeling lively even at large sizes. The lowercase is notably tall and full, and the overall texture reads dense but not cramped due to generous internal space and rounded apertures.
Best suited to display settings where personality and immediate impact matter: headlines, posters, packaging, and brand marks with a warm, playful tone. It also works well for children’s media, entertainment, food and beverage branding, and social graphics where a soft, welcoming feel is desirable. For longer text, it will be most comfortable at larger sizes where the rounded details and counters remain clear.
This typeface projects a friendly, upbeat voice with a playful, slightly quirky charm. Its soft, rounded presence feels approachable and informal, leaning toward fun, kid-friendly, and retro-tinged communication rather than corporate restraint.
The letterforms appear designed to maximize friendliness and visual impact through thick strokes, rounded geometry, and open counters. The overall construction prioritizes a bold, approachable personality that reads best when used as a graphic element or headline voice.
Several glyphs show subtle asymmetries and exaggerated curves (notably in diagonals and bowls), reinforcing a hand-drawn-inspired liveliness while remaining clearly sans and highly legible at display sizes. Numerals match the same rounded, weighty construction, supporting cohesive titling and pricing uses.