Sans Superellipse Hidoj 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Campione Neue' and 'React BTL' by BoxTube Labs, 'Mercurial' by Grype, 'Berber' by Letterbox, 'RBNo2.1' by René Bieder, 'Robusta' by Tilde, 'Hockeynight Sans' by XTOPH, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, industrial, assertive, sports, urban, poster, impact, space saving, signage, modern branding, sturdy readability, condensed, blocky, rounded corners, square forms, compact.
A compact, heavy sans with rounded-rectangle construction and squared counters that read like softened blocks. Strokes stay broadly uniform, with minimal modulation and crisp terminals; corners are consistently radiused, producing a superelliptical feel across rounds and diagonals. Proportions are condensed with tight apertures and sturdy bowls, while the lowercase keeps a straightforward, utilitarian build and a simple single-storey “a.” Numerals and capitals share the same dense, machined rhythm, emphasizing stability and impact at display sizes.
Best suited to headlines, posters, and branding where compact width and strong presence are needed. It fits well in sports, streetwear, and product packaging that benefits from a rugged, industrial tone. In longer text, its dense counters and condensed rhythm are likely to work best at larger sizes with generous tracking.
The overall tone is tough, direct, and contemporary, with a functional, engineered confidence. Its softened corners keep the voice friendly enough for modern branding while still feeling sporty and forceful. The texture suggests signage and equipment markings rather than delicate editorial typography.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a cohesive rounded-block geometry. It prioritizes bold, sign-like legibility and a consistent superelliptical skeleton that stays recognizable across letters and numerals.
The font’s visual identity comes from its consistently squared geometry: curves resolve into rounded rectangles, and interior spaces stay compact. This creates strong color on the page and a punchy word shape, especially in all-caps settings and short headlines.