Sans Normal Itmij 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'HD Colton' by HyperDeluxe, 'JHC Mirko' by Jehoo Creative, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, attention, rounded, geometric, blocky, compact, high-impact.
A heavy, wide sans with rounded, geometric construction and broad, stable proportions. Strokes are consistently thick with clean, abrupt terminals and softly eased corners rather than sharp joins. Counters are generous and mostly circular/oval, giving forms like O, 8, and lower-case bowls a smooth, inflated look. The lowercase is notably large with short ascenders and descenders, producing a dense, banded texture in text, while capitals read as sturdy and strongly horizontal in feel.
Best suited to high-impact display settings such as headlines, posters, retail and event graphics, branding marks, packaging callouts, and short emphatic UI or signage text. Its mass and width make it especially effective when set with ample spacing and used for concise phrases rather than long-form reading.
The overall tone is bold and upbeat, combining a friendly roundedness with assertive, headline-level presence. It feels contemporary and energetic, leaning toward sporty and promotional messaging rather than quiet editorial refinement.
The design appears intended to deliver maximum presence with approachable, rounded geometry—prioritizing bold clarity and contemporary character for attention-grabbing communication.
Round letters tend toward near-circular bowls, and curved characters show consistent optical smoothing at joins. The numerals follow the same wide, weighty rhythm, with a clear, compact 0 and strongly filled-in 8/9 shapes that maintain legibility at large sizes.