Sans Normal Jeruf 2 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, dynamic, assertive, modern, energetic, impact, motion, display, branding, emphasis, oblique, slanted, soft corners, compact curves, angular cuts.
A heavy oblique sans with broad proportions and a forward-leaning stance. Strokes are sturdy and largely monoline, with rounded joins and softened corners that keep the forms smooth despite the strong weight. Many terminals are cut on sharp angles, creating wedge-like ends and a fast, aerodynamic feel. Curves are generous and slightly squashed horizontally, while counters are tight and rhythmic, giving the alphabet a dense, high-impact color. Figures follow the same logic, with bold, simplified shapes and angled finishing cuts that keep them visually consistent with the letters.
Best suited to display applications such as headlines, posters, and bold typographic statements where the slant and weight can communicate speed and confidence. It fits well in sports and automotive-style branding, promotional graphics, packaging callouts, and short bursts of copy that need strong presence.
The overall tone is energetic and motion-driven, with an assertive, sporty voice. The combination of strong mass and angled terminals reads as contemporary and performance-oriented, suited to attention-grabbing messaging rather than quiet text.
The design appears intended to deliver maximum impact with a sense of forward motion, combining rounded construction for smoothness with consistent angled terminals for a sharp, performance feel. It prioritizes bold legibility at display sizes and a distinctive, cohesive rhythm across letters and numerals.
Spacing appears open enough to keep letters distinct at larger sizes, while the tight internal counters and strong slant suggest it will look best when given room to breathe in layout. The angled cuts repeat throughout uppercase, lowercase, and numerals, reinforcing a cohesive, engineered aesthetic.