Sans Normal Vubum 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, friendly, modern, approachable, clean, neutral, versatility, readability, modernization, softening, rounded, soft terminals, humanist, open counters, even rhythm.
A rounded, contemporary sans with softly squared curves and consistently eased terminals that avoid sharp corners. Strokes are smooth and fairly even, with gentle modulation most visible where curves join straighter segments. Uppercase forms feel stable and geometric, while the lowercase introduces a slightly humanist rhythm through open apertures and simple, readable constructions. Round letters (o, e, c) are broad and clear; verticals are steady; and overall spacing reads even in both the grid and paragraph samples.
It works well for interface copy and product UI where a clean, welcoming sans is needed, and it can also support branding systems that want modern softness without becoming playful. The even texture and open forms make it suitable for longer editorial passages, while the straightforward capitals and numerals fit signage and presentation materials.
The tone is friendly and modern, with a calm, unpretentious presence. Rounded details soften the texture, making the font feel approachable rather than technical, while the overall structure stays neutral enough for general-purpose communication.
The design appears aimed at a versatile, contemporary sans that balances geometric clarity with softened, rounded finishing. Its intent seems to be broad usability—comfortable readability in text paired with a friendly personality for headings and brand applications.
The figures follow the same rounded logic as the letters, with smooth curves and clear silhouettes. In text, the type maintains a consistent gray value and legibility, with open shapes that keep counters from clogging at reading sizes.