Sans Normal Bidas 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Graviola' and 'Graviola Soft' by Harbor Type and 'Roihu' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, retro, informal, approachability, impact, legibility, cheerfulness, branding, rounded, soft corners, bubbly, compact, quirky.
A heavy, rounded sans with softly squared corners and smooth, swollen curves that keep the texture dense and even. Strokes are sturdy and largely uniform, with gentle curvature at terminals and minimal sharp joins, giving counters a compact, slightly pinched feel in places. The caps are broad and simple with arched tops on letters like A and H, while the lowercase is clean and highly rounded, with a single-storey a and g and a short, sturdy t. Numerals are similarly robust and open, maintaining the same soft, geometric rhythm across the set.
Best suited to display settings such as headlines, posters, packaging, and brand marks where a friendly, high-impact voice is needed. It can also work for short UI labels or signage when an approachable, informal tone is desired, especially at medium-to-large sizes.
The overall tone is warm and approachable, with a playful, slightly retro cartoon energy. Its chunky forms read as confident and friendly rather than formal, making it feel casual and inviting. The rounded construction and soft corners add a gentle, handmade-like charm without becoming script-like.
The design appears intended to deliver strong visibility with a soft, approachable personality. By combining heavy strokes with rounded geometry and simple construction, it aims for quick recognition and a cheerful, contemporary-retro feel in branding and display typography.
The design favors clear silhouettes and strong black presence, which helps it hold together in short bursts of text and large sizes. Round letters (O, Q, G) carry a pronounced, pillowy geometry, and diagonals (V, W, X) stay thick and stable, reinforcing the font’s sturdy, poster-oriented texture.