Sans Normal Asmay 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura Index EF' by Elsner+Flake and 'Futura SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, clean, friendly, neutral, practical, readability, versatility, approachability, neutral voice, clarity, rounded, open apertures, humanist, smooth, even rhythm.
This sans serif shows smooth, rounded construction with evenly weighted strokes and softened joins that keep the texture calm and consistent. Curves are near-circular in letters like O and C, while straights remain crisp without feeling rigid. Counters are generous and apertures stay open in forms like e, c, and s, helping the type maintain clarity in continuous text. Uppercase proportions are straightforward and slightly wide-feeling through round letters, while the lowercase keeps a tidy, workmanlike rhythm with uncomplicated terminals and a single-storey g.
It suits product interfaces, dashboards, and general-purpose screen typography where a calm, legible voice is needed. The rounded shapes and even color also work well for branding systems, marketing headlines, and wayfinding or signage that benefits from quick recognition at a glance.
The overall tone is modern and approachable, aiming for clarity over personality-driven quirks. Its roundness and open shapes give it a friendly, non-technical feel, while the disciplined spacing and steady stroke presence keep it professional and neutral.
The design appears intended as a versatile everyday sans: round and inviting, but restrained enough to function as a dependable text and display workhorse. Its open counters and consistent rhythm suggest an emphasis on readability and broad applicability across common layout contexts.
Key details include a simple, geometric-leaning Q with a short tail, a clean G with a horizontal bar, and numerals that match the letterforms in roundness and even color. The punctuation and dots read clearly at display sizes in the sample text, reinforcing a straightforward, utilitarian character.