Sans Normal Vemig 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gogh' by Type Forward and 'Aquawax Fx' and 'Aquawax Pro' by Zetafonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, lively, approachability, casual clarity, cheerful tone, human warmth, rounded, soft terminals, hand-drawn, bouncy, informal.
A rounded, forward-leaning sans with softly blunted terminals and smooth, continuous curves. Strokes stay even and low-contrast, with a slightly elastic rhythm that makes letters feel gently “bouncy” rather than rigidly constructed. Counters are generally open and round, while joins and diagonals are simplified to keep forms clean and readable. Overall spacing and proportions favor a relaxed, compact flow, with occasional quirky details in curves and hooks that add personality without becoming decorative.
Well-suited for brand identities that want an easygoing voice, as well as packaging, posters, and headline work where a friendly slanted sans can add momentum. It also works nicely for social graphics, invitations, and short UI/marketing copy where warmth matters more than strict neutrality.
The tone is warm and informal, suggesting friendliness and ease. Its slanted posture and rounded shapes create a conversational, handwritten-adjacent feel that reads as upbeat and approachable rather than corporate or technical.
The design appears intended to combine the clarity of a simple sans with the charm of an informal, italicized voice. Its rounded terminals and lively proportions aim to feel human and approachable while remaining clean enough for frequent use in display and short text settings.
Uppercase forms keep a simple geometric backbone, while lowercase adds more character through rounded shoulders, curved descenders, and soft hook-like strokes. Numerals follow the same friendly, rounded logic and sit comfortably alongside text, supporting casual display and short-form reading.