Sans Normal Vulej 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Giriton' by Hazztype, 'Hitec JM' by Joelmaker, and 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, signage, friendly, playful, approachable, modern, soft, approachability, modernity, simplicity, impact, legibility, rounded, bubbly, smooth, compact, clean.
A rounded sans with heavy, even strokes and soft terminals throughout. Curves are generously radiused, giving bowls and counters a smooth, almost circular feel, while straight strokes keep a steady, monoline rhythm. Proportions lean compact with relatively wide, open shapes in letters like O, Q, and e, and minimal contrast between verticals and horizontals. The lowercase is sturdy and readable, with single-storey a and g, a short-armed r, and a simple, straight t that reinforces the geometric, friendly construction; numerals follow the same rounded, thick-set logic with notably full, circular forms.
Well suited to branding and packaging that wants a friendly, approachable voice, as well as headlines and posters where rounded forms and strong color can carry at a glance. It should also work effectively for short UI labels and signage when a warm, modern tone is desired.
The overall tone is warm and upbeat, with rounded geometry that reads as welcoming rather than technical. Its heavy presence feels confident and contemporary, while the softened corners add a casual, kid-friendly charm without becoming decorative.
The font appears designed to deliver a bold, inviting sans-serif voice using consistently rounded geometry and simplified letterforms. Its construction emphasizes friendliness and immediate legibility in prominent sizes, prioritizing smooth curves, open counters, and a cohesive, monoline texture.
The design maintains consistent corner rounding and stroke weight across uppercase, lowercase, and figures, which helps it feel cohesive in longer text. Large interior counters and smooth joins support clarity at display sizes, and the generous curves keep the texture soft even in dense settings.