Sans Normal Likim 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Kardinal' by Ani Dimitrova, 'Whitney' by Hoefler & Co., 'Safran' by Hubert Jocham Type, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, playful, friendly, impact, motion, emphasis, approachability, modernity, slanted, soft corners, rounded, compact, punchy.
A heavy, right-slanted sans with rounded, softly squared curves and large, open counters. The strokes keep a consistent thickness with minimal contrast, producing a solid, blocky silhouette that stays smooth rather than sharp. Letterforms feel compact and slightly compressed in places, with sturdy verticals and broad curves that give capitals a strong, poster-like presence. Numerals are bold and simple, matching the same rounded geometry and forward lean.
This font performs best in short to medium-length display settings such as headlines, posters, hero banners, and bold brand statements. It’s a good fit for sports and fitness graphics, event promotions, packaging callouts, and punchy UI moments where a dynamic, high-impact voice is needed.
The overall tone is energetic and assertive, with a forward-leaning rhythm that suggests motion and momentum. Its rounded shapes keep the mood approachable and contemporary, balancing impact with friendliness. The result feels sporty and upbeat, suited to attention-grabbing messaging without turning aggressive.
The design appears intended to deliver maximum impact with a modern, rounded sans structure, using a consistent heavy stroke and italic slant to convey speed and emphasis. Its simplified geometry prioritizes bold readability and a cohesive, contemporary texture across letters and numbers.
In text settings, the strong slant and weight create a pronounced texture, with dense color and clear word shapes that read best at larger sizes. The rounded terminals and ample counters help prevent the forms from clogging, while the compact proportions keep lines feeling tight and punchy.