Sans Normal Obnug 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'FS Koopman' by Fontsmith, 'Bari Sans' by JCFonts, 'NeoGram' by The Northern Block, 'Peter' by Vibrant Types, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, straightforward, display impact, approachability, modern branding, clarity, heavy, rounded, compact, blocky, geometric.
A heavy, rounded sans with compact interior counters and broadly circular curves balanced by straight, squared terminals. The strokes are uniform and dense, with minimal modulation, creating strong dark color and a steady rhythm. Uppercase forms are wide and stable, while lowercase maintains a simple, single‑storey construction where visible (notably a and g) with short, sturdy joins. Numerals are similarly weighty and open, designed to hold up at large sizes with crisp, no-nonsense shapes.
Best suited for headlines, poster typography, and display-driven branding where strong presence and quick recognition are needed. It also fits packaging and signage that benefit from sturdy, high-contrast-from-background letterforms. For extended text, it will be more comfortable in short bursts or with relaxed tracking and leading.
The overall tone is assertive and energetic, with a friendly softness from the rounded curves. It reads as contemporary and practical, leaning toward bold, attention-grabbing messaging rather than subtle typography.
The font appears intended as a bold, versatile display sans that combines geometric simplicity with softened, rounded forms to stay approachable. Its consistent weight and compact counters prioritize impact and clarity in large-scale, attention-first applications.
The design emphasizes chunky proportions and reduced counters, which increases visual impact but can tighten readability in long passages. It performs best when allowed generous spacing and size, where its smooth curves and strong silhouettes are most evident.