Sans Normal Pugaw 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social media, friendly, playful, bold, approachable, soft, approachability, high impact, brand friendliness, display clarity, rounded, blunt, chunky, smooth, compact.
A heavy, rounded sans with thick monoline strokes and softly blunted terminals throughout. Counters are generously open for the weight, and curves are built from broad, smooth arcs that keep forms stable and legible. The design favors simple geometric construction with softened corners, producing sturdy letterforms that read clearly at display sizes. Numerals share the same dense, rounded build, with wide bowls and minimal modulation that keeps the texture even in sequences.
Best suited for headlines and short blocks of text where a strong, friendly presence is needed. It works well for posters, packaging, and brand marks that benefit from rounded, approachable forms, and it holds up clearly in social graphics and prominent UI labels.
The overall tone is friendly and informal, with a cozy, big-letter presence that feels inviting rather than severe. Its rounded geometry and chunky rhythm give it a playful, upbeat character suited to cheerful messaging and accessible branding.
The design appears intended to deliver maximum impact with a warm, non-threatening personality, combining sturdy geometry with softened edges for high visibility and easy recognition.
The lowercase shows single-storey constructions (notably the a and g), reinforcing a casual, contemporary voice. Round letters (o, e, c) stay very circular, while diagonals (v, w, x, y) remain thick and stable, maintaining a consistent dark color across lines of text.