Sans Normal Okkor 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Neue Rational Standard' by René Bieder, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, punchy, impact, clarity, approachability, modernity, geometric, rounded, smooth, sturdy, open counters.
A solid, geometric sans with broad proportions and a heavy, even stroke. Curves are smooth and generously rounded, while joins and terminals are mostly clean and blunt, giving the letters a sturdy, poster-ready silhouette. Bowls and counters stay open despite the weight, and the overall rhythm is steady, with straightforward construction and minimal detailing.
Best suited to display sizes where its broad, heavy shapes can deliver impact—headlines, posters, branding marks, packaging, and short UI/marketing callouts. It can work in brief paragraphs when ample size and spacing are available, but it visually excels when used for emphasis and titles.
The font reads as modern and confident, with a friendly, approachable tone driven by its rounded geometry and open interior spaces. Its dense color and wide stance give it an assertive, energetic voice without feeling aggressive or sharp.
The design appears intended to provide a dependable, contemporary sans for high-impact typography, combining geometric regularity with softened curves to stay readable and approachable at large sizes.
Uppercase forms feel especially stable and monumental, while the lowercase keeps a simple, utilitarian structure that prioritizes clarity. Numerals match the same robust, rounded construction, maintaining consistent texture alongside text settings.