Sans Normal Jilog 7 is a regular weight, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, branding, packaging, posters, editorial, friendly, playful, modern, soft, approachability, distinctiveness, display clarity, humanist feel, rounded, quirky, bouncy, open, smooth.
A rounded sans with softly sculpted strokes and subtly flared, tapered terminals that give each letter a gently calligraphic finish. Curves are broad and smooth, with open apertures and generous internal counters that keep the texture airy at display sizes. The forms feel slightly elastic and informal—straight strokes often swell and narrow, and joins are rounded rather than sharp—creating a lively rhythm across words. Numerals follow the same rounded construction, with simple, readable shapes and consistent terminal treatment.
Best suited to headlines and short-to-medium blocks where its rounded, characterful shapes can be appreciated—brand identities, packaging, posters, and editorial display. It can also work for UI or product messaging when a friendly, personable tone is desired, especially at larger sizes.
The overall tone is warm and approachable, with a lightly whimsical character that feels contemporary rather than retro. Its rounded geometry and buoyant stroke modulation suggest a friendly, human presence, making text feel inviting and conversational.
Likely designed to blend clean sans simplicity with a more human, expressive finish, adding warmth and motion without becoming ornate. The emphasis appears to be on approachable display typography with clear, open forms and a distinctive terminal style.
In the sample text, the font builds a distinctive, slightly wavy horizontal flow, where tapered ends and rounded corners create a soft sparkle instead of a rigid grid. Spacing appears comfortable and open, supporting clear word shapes while preserving a casual, animated personality.