Sans Superellipse Hubom 5 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Railroad Gothic' by ATF Collection, 'Molde' by Letritas, 'PF DIN Text' by Parachute, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, industrial, assertive, retro, utilitarian, compact, impact, space-saving, bold branding, retro display, condensed, blocky, rounded, squared, sturdy.
A compact, heavy sans with rounded-rectangle construction and a tightly controlled rhythm. Strokes are uniform and dense, with broad verticals and short crossbars that keep counters small and silhouettes bold. Curves resolve into squarish bowls and rounded corners rather than true circles, producing a superellipse feel across letters and numerals. Terminals are blunt and clean, spacing is tight, and the overall texture reads as a dark, continuous typographic color suited to large sizes.
Best suited for headlines, posters, and display typography where maximum impact and space efficiency are needed. It also fits branding marks, packaging panels, and wayfinding or storefront signage that benefits from strong silhouettes and high visual weight.
The tone is forceful and no-nonsense, with an industrial, poster-ready punch. Its condensed massing and squared rounding evoke vintage sports, workwear, and signage aesthetics while staying straightforward and modern in construction.
The design appears intended to deliver a condensed, high-impact voice built from rounded-rectangular geometry, prioritizing bold presence and consistent texture over delicate detail. It aims to remain legible and stable at display sizes while projecting a confident, utilitarian character.
Round letters like O and Q appear more squarish than circular, reinforcing a strong geometric identity. The lowercase keeps simple, sturdy forms with compact counters, helping maintain a consistent, bold texture across mixed-case settings.