Sans Normal Lukoh 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida; 'Malva' by Harbor Type; and 'Croma Sans', 'Foro Sans', 'Halifax', and 'Qubo' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, assertive, playful, retro, impact, motion, friendly boldness, display emphasis, rounded, soft corners, chunky, slanted, compact counters.
A heavy, slanted sans with broad, rounded forms and thick, uniform strokes. Letter shapes lean forward with a consistent italic angle, and terminals are generally soft and blunted rather than sharp. Counters are relatively compact, giving the design a dense, punchy texture, while curves stay smooth and geometric. The lowercase shows simple, single-storey constructions where applicable, with sturdy joins and minimal detailing; numerals follow the same bold, rounded logic for a cohesive set.
Best suited to headlines, short statements, and display settings where a bold, energetic tone is needed. It works well for sports and lifestyle branding, promotional graphics, packaging callouts, and social media titles where forward motion and strong contrast against the background help the message land quickly.
The font projects speed and impact, with a forward-leaning stance that feels sporty and urgent. Its rounded geometry keeps the tone friendly and approachable despite the heavy color, creating a confident, upbeat voice that reads as modern-retro rather than formal.
The design appears intended to deliver maximum impact with a fast, dynamic silhouette while staying friendly through rounded geometry. It prioritizes bold presence and legibility-at-a-glance for branding and display typography.
At larger sizes the sturdy shapes and tight counters create strong poster presence; in longer text the dense interior spaces and heavy mass can make the page feel dark and compressed. The design’s consistent curve language helps keep word shapes stable, while the pronounced slant adds motion and emphasis.