Sans Normal Larum 4 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, friendly, energetic, casual, impact, energy, approachability, display, oblique, rounded, compact, bouncy, stout.
A heavy, oblique sans with rounded, swollen curves and compact counters that keep the color dense and even. Strokes are smooth and low-contrast with softly tapered joins, giving letters a slightly “inflated” silhouette rather than crisp geometry. Proportions lean wide and sturdy in the capitals, while the lowercase maintains a simple, single-storey feel with broad shoulders and short extenders. Overall spacing reads tight-to-moderate, producing a solid, cohesive rhythm in words and lines.
Best suited to short, high-impact settings such as headlines, posters, sports and event graphics, branding lockups, and packaging where bold presence is needed. It can work for subheads and callouts in editorial or digital layouts when used with generous size and spacing to preserve clarity.
The font projects a fast, upbeat tone that feels sporty and approachable. Its slanted stance and chunky shapes add momentum and confidence without becoming aggressive, making it read as friendly and informal. The rounded terminals and thick mass lend a playful, poster-like warmth.
This design appears intended to deliver maximum visual punch with a lively forward slant and rounded, friendly forms. The emphasis is on bold readability and energetic personality for display typography rather than delicate, text-first refinement.
The oblique angle is consistent across the set, and the numerals match the same stout, rounded construction for a unified voice. The heavy weight and compact internal spaces favor impact over fine detail, especially at smaller sizes.