Sans Normal Lulah 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Core Sans A', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, modern, punchy, energetic, impact, movement, modern branding, headline focus, clarity, slanted, heavyweight, rounded, compact, smooth.
A heavy, right-slanted sans with broad, rounded shapes and tightly controlled counters that stay open at display sizes. Strokes are consistently thick with minimal modulation, creating a solid, poster-friendly silhouette. Curves are smoothly drawn and slightly squared at some joins, while diagonals (V, W, X, Y, Z and related lowercase) feel crisp and dynamic. Spacing reads compact and efficient, with sturdy verticals and a generally even rhythm that favors impact over delicacy.
Best suited to high-impact applications such as headlines, posters, sports and activewear branding, campaign graphics, and packaging that needs immediate shelf presence. It can work for short blocks of text in marketing contexts where a dense, emphatic voice is desired, but it is primarily optimized for display sizes where its weight and slant read cleanly.
The overall tone is forceful and energetic, with a forward-leaning stance that suggests motion and urgency. It feels contemporary and no-nonsense, projecting confidence and a slightly sporty, headline-driven attitude.
The design appears intended to deliver a strong, motion-oriented voice through a bold, slanted construction and smooth geometric forms. Its emphasis on simple, rounded silhouettes and consistent stroke strength suggests a focus on clarity and punch in contemporary branding and editorial display settings.
Uppercase forms are bold and stable, with round letters like O and Q showing large, smooth bowls and a clear, graphic presence. The lowercase keeps a simple, geometric feel with single-storey forms (notably a and g) and strong terminals, supporting a cohesive, modern texture in paragraph samples. Numerals appear robust and highly legible, matching the letterforms with similar rounded geometry and dense weight.