Sans Superellipse Jela 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Volcano' by Match & Kerosene and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, industrial, confident, utilitarian, retro, impact, rugged branding, geometric clarity, retro modern, blocky, rounded corners, squared, condensed caps, compact.
A heavy, squared sans with rounded-rectangle curves and softened corners throughout. Strokes are uniformly thick with blunt terminals, producing a compact, blocky texture and strong color on the page. Uppercase forms read tall and tightly built, while bowls and counters tend toward squarish shapes (notably in O, D, P, and B), maintaining consistent corner radii across the set. The lowercase keeps a large x-height and sturdy proportions; details like the single-storey a and the short-armed r reinforce a simplified, geometric construction. Numerals are similarly solid and rectangular, with closed, squared counters and a stable, sign-like stance.
Well suited to headlines, posters, and signage where strong presence and quick recognition are priorities. It also fits branding and packaging that want a rugged, industrial or retro sports tone, and works effectively for short UI labels or badges when space is limited.
The overall tone is bold and no-nonsense, with an industrial, engineered feel. Its rounded-square geometry adds a friendly softness without losing the commanding, poster-ready impact. The impression leans practical and assertive, evoking vintage signage and athletic or workwear graphics.
Likely designed to deliver maximum impact with a simplified, geometric voice built from rounded-square forms. The intent appears to balance toughness and approachability by combining heavy strokes and compact shapes with consistent corner softening for a controlled, modernized vintage look.
The font’s dense rhythm and tight internal space make it visually powerful at display sizes, while the compact counters and blunt joins can feel crowded in long text. The consistent corner rounding creates a cohesive superellipse motif that carries cleanly from letters to numerals.