Sans Superellipse Upki 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, gaming ui, futuristic, techy, sporty, industrial, confident, impact, modern branding, technical aesthetic, sci-fi tone, signage, squared-round, blocky, stencil-like, compact apertures, streamlined.
A heavy, squared-round sans with superellipse construction: corners are broadly rounded while stems and bowls stay flat-sided, creating a machined, rounded-rectangle silhouette. Stroke endings are mostly blunt and horizontal/vertical, with occasional angled cuts in diagonals and joins that add a slightly engineered feel. Counters are relatively tight and apertures are small, so forms read as solid, high-impact shapes; the lowercase includes single-storey forms (notably a and g) and simplified terminals. Numerals follow the same squared-round logic, with a slashed zero and wide, low-contrast forms that emphasize solidity over delicacy.
Best suited to headlines, posters, and branding where a bold, engineered presence is desired. It also fits tech and gaming interfaces, product packaging, and sports or motorsport-style graphics, especially when set large with generous tracking to offset the tight counters.
The tone is modern and assertive, with a sporty, sci‑fi edge. Its rounded-square geometry feels technical and industrial, suggesting speed, equipment labeling, and contemporary interface aesthetics rather than warmth or tradition.
The design appears intended to deliver a powerful, contemporary voice using rounded-rectangle geometry—balancing hard, industrial structure with softened corners for a sleek, modern finish.
Curves tend to resolve into flattened arcs rather than fully circular bowls, producing a consistent “capsule” rhythm across letters. The design favors strong silhouettes and uniform mass, which boosts impact at display sizes but reduces internal whitespace in letters like e, a, s, and 8.