Sans Normal Orkem 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Miura' by DSType, 'Whitney' by Hoefler & Co., and 'JAF Bernini Sans' by Just Another Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, playful, retro, chunky, friendly, comic, attention, approachability, nostalgia, display impact, soft, bulbous, bouncy, wavy, informal.
A heavy, rounded sans with softly swelling strokes and subtly uneven verticals that give the outlines a gently wavy, hand-shaped feel. Counters are compact and rounded, terminals are blunt, and joins are smooth, creating dense letterforms with a strong silhouette. Proportions lean slightly condensed in places, with lively width variation across glyphs and a tall, impactful cap presence. The lowercase follows the same chunky construction, with simple, single-storey forms and minimal detail, emphasizing mass and readability at larger sizes.
Best suited for display applications where impact and personality matter, such as posters, brand marks, packaging, menus, and storefront-style signage. It performs well in short headlines, slogans, and callouts, where the chunky forms and soft curves can anchor a layout. For long passages at small sizes, the dense counters and heavy color may reduce comfort, so it’s strongest when used big and bold.
The overall tone is upbeat and approachable, with a retro, poster-like warmth. Its slight wobble and inflated shapes feel casual and human rather than strictly geometric, suggesting fun, food, entertainment, or kid-friendly contexts. The weight and compact counters add an assertive, attention-grabbing voice without feeling harsh.
The design appears intended to deliver a high-impact display voice with a friendly, slightly nostalgic character. By combining rounded construction with subtle outline irregularity, it aims to feel informal and approachable while still providing strong presence for advertising and branding.
The numerals and capitals read as especially bold and sign-like, while the lowercase keeps a consistent, rounded rhythm that supports short text and punchy phrases. The subtle irregularity in stroke edges and vertical stems creates motion and character, which becomes more noticeable in continuous sample text.