Sans Normal Itmir 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, 'Matrice' by Studio Sun, 'Makro' by Tokotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, industrial, impactful, sporty, contemporary, maximum impact, modern utility, high visibility, headline focus, blocky, rounded, compact, punchy, heavyweight.
A heavy, wide sans with compact proportions and broadly rounded curves. Strokes are thick and steady with subtle contrast, producing dense, dark letterforms and minimal counters in characters like B, e, and a. Terminals are clean and mostly straight, while corners and joins are softly eased, giving the design a machined-yet-friendly geometry. The overall rhythm is sturdy and even, with wide set capitals and sturdy lowercase that stay legible through generous openings and simplified interior shapes.
Best suited to large-scale applications where impact matters: headlines, posters, signage, sports and event graphics, and bold brand wordmarks. It also works well for packaging and promotional materials where a compact, high-ink texture helps text hold its presence. For longer passages, it’s most comfortable in short bursts (subheads, callouts) where its density remains readable.
The font projects a loud, assertive tone with a contemporary, engineered feel. Its weight and width read as confident and high-energy, suitable for attention-grabbing messaging rather than quiet, bookish typography.
The design appears intended as a modern, high-impact sans that balances broad, rounded geometry with sturdy, straightforward construction. Its goal is immediate visibility and a confident voice, delivering strong shapes that stay clean and consistent in large, bold settings.
The figures and capitals feel especially strong and display-oriented, while the lowercase retains straightforward shapes that keep words recognizable at large sizes. The boldness compresses counters, so spacing and line length become important in paragraphs to avoid a solid block of texture.