Sans Normal Magip 5 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, event promos, athletic, punchy, energetic, confident, retro, impact, speed, bold branding, display emphasis, headline clarity, oblique, blocky, rounded, compact, high-impact.
A heavy oblique sans with broad proportions and compact counters. Letterforms are built from rounded, geometric curves paired with crisp, angled terminals, giving a sporty, forward-leaning stance. Strokes stay consistently thick with only subtle modulation, and the shapes favor simplified construction (single-storey a, open apertures) for bold, poster-friendly clarity. Numerals and capitals read stout and stable, with tight internal spaces that increase density at larger sizes.
Best suited to high-impact applications like sports identities, team or fitness branding, promotional headlines, posters, and bold packaging. It can work for short bursts of text (taglines, calls to action) where density and emphasis are desirable, but will feel heavy for long-form reading at smaller sizes.
The overall tone is assertive and fast, with a distinctly athletic, headline-driven character. Its slanted posture and chunky forms suggest motion and impact, leaning into a slightly retro display feel rather than quiet neutrality.
The font appears designed to deliver maximum visual punch with a forward-leaning, dynamic silhouette. Its simplified, rounded geometry and tight spacing prioritize immediacy and strong silhouette recognition in display settings.
The design’s tight counters and strong horizontal mass create a dark, solid texture in text, especially in uppercase. Curves are generously rounded while joins and ends remain decisively cut, balancing friendliness with a hard-edged, performance look.