Sans Superellipse Hurob 3 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Korolev' by Device, 'Neusa Neu' by Inhouse Type, 'MVB Diazo' by MVB, and 'Predige' and 'Predige Rounded' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, modern, industrial, confident, friendly, impact, clarity, modernity, brand voice, display strength, blocky, rounded, compact, geometric, high contrast.
This typeface is a heavy, geometric sans with rounded-rectangle (superellipse) construction and smooth, continuous curves. Strokes are consistently thick with minimal modulation, creating dense, compact counters and a strong silhouette. Terminals are generally blunt and squared-off with softened corners, giving round letters like O/C/S a squarish, engineered feel. Proportions are sturdy and slightly condensed in places, with wide, stable stems and simplified joins that keep shapes clean at large sizes.
Best suited to display settings where impact is the goal: headlines, posters, branding marks, packaging, and wayfinding/signage. Its dense, high-ink texture and rounded-rect geometry hold up well when set large, and it can deliver a strong, consistent voice in short promotional lines or UI-style labels.
The overall tone is assertive and contemporary, combining a poster-like punch with approachable rounded geometry. It reads as practical and no-nonsense, but the softened corners keep it from feeling harsh, adding a subtly friendly, product-forward character.
The design appears intended to deliver maximum visual weight and clarity with a contemporary geometric flavor, using superellipse-like rounds to create a distinctive, engineered identity. It prioritizes bold presence and consistency over delicate detail, aiming for high recognition and a compact, forceful typographic color.
Distinctive squarish rounds make the rhythm feel tight and uniform across lines, while the bold weight compresses interior space in letters like a/e/s and numerals such as 8/9. The numerals are robust and highly graphic, matching the uppercase in presence, and the overall texture stays dark and even in blocks of text.