Sans Normal Lidev 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont; 'Trust Sans' by Lechuga Type; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Akwe Pro' by ROHH; and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, playful, impact, emphasis, motion, display, attention, oblique, rounded, punchy, compact, soft corners.
A heavy, right-slanted sans with broad, rounded forms and smooth, low-contrast strokes. The shapes feel built from bold, continuous curves with compact counters and sturdy joins, creating a dense, high-impact texture. Terminals are generally softened rather than sharply cut, and the overall rhythm is lively due to the oblique angle and slightly varied glyph widths. Numerals and capitals read cleanly with simple, geometric construction and consistent weight.
Best suited for short, attention-grabbing settings such as headlines, posters, social graphics, and bold brand statements. It can work well for sports or action-oriented themes, packaging callouts, and UI moments where emphasis is needed, especially at medium-to-large sizes.
The tone is energetic and confident, with a sporty, forward-leaning momentum. Its friendly rounding keeps it from feeling harsh, giving it a contemporary, approachable boldness that still reads as decisive and loud.
The design appears intended to deliver maximum visual impact in an oblique, contemporary sans style, combining strong weight with rounded geometry for legibility and approachability. It prioritizes punchy display presence and a sense of motion over lightweight refinement.
In text, the slant and strong color create a sense of speed and emphasis, while the tight interior spaces can make long passages feel heavy. The lowercase shows a robust, compact feel that favors impact over delicacy, and the bold numerals match the letterforms for cohesive display setting.