Sans Normal Limad 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Fact' by ParaType, 'Aago' and 'Aaux Next Cond' by Positype, 'Ligurino' by Typodermic, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, punchy, playful, friendly, impact, motion, approachability, modernity, bold emphasis, oblique, rounded, compact, heavy, impactful.
A heavy, oblique sans with rounded, softly modulated curves and compact internal counters. The letterforms lean consistently to the right, with sturdy verticals, broad bowls, and smooth joins that keep the silhouette clean and continuous. Terminals are mostly blunt or gently rounded, and the overall construction favors simple geometric strokes over detail. Spacing appears moderately tight, giving words a dense, forward-driving rhythm, while numerals echo the same bold, rounded structure for a cohesive texture in mixed settings.
This style is well suited to display applications where immediate impact is needed, such as headlines, posters, and brand marks. It can also work effectively on packaging and promotional materials where a bold, energetic tone is desired. In longer passages, its dense weight and tight rhythm suggest using larger sizes and generous line spacing for comfortable readability.
The overall tone is energetic and assertive, with a sporty, upbeat slant that feels in motion. Its weight and compact shapes create a confident, attention-grabbing voice, while the rounded forms keep it approachable rather than severe. The result is a lively, contemporary feel suited to bold, expressive messaging.
The design appears intended to deliver a strong, modern display voice with an inherent sense of motion. By combining a pronounced oblique stance with rounded, simplified shapes and heavy strokes, it prioritizes punchy presence and quick recognition over delicate detail.
In the samples, the slant and dense color create strong horizontal momentum, which helps short phrases read as a unified block. Round letters like O and Q look especially robust, and the italic angle remains stable across caps, lowercase, and figures, supporting consistent emphasis in display use.