Sans Normal Vedar 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Molde' by Letritas, 'Aalto Sans' by Los Andes, 'Acto' by Monotype, and 'Kette Pro' and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, casual, friendly, lively, approachable, sporty, warm modernity, added motion, casual readability, brand friendliness, rounded, oblique, soft terminals, humanist, bouncy.
A rounded, oblique sans with smooth curves and softened corners throughout. Strokes maintain an even, low-contrast thickness, while many terminals are subtly tapered or rounded, giving the forms a gentle, handwritten-leaning finish without becoming script-like. Proportions feel open and slightly condensed in places, with a lively rhythm created by the consistent slant and small asymmetries in curves and joins. Figures are simple and legible, matching the letterforms with similarly rounded geometry and straightforward construction.
Well suited to brand identities, packaging, and promotional design where a warm, contemporary voice is needed. The slant and rounded construction make it effective for headlines, short paragraphs, and marketing copy, especially in contexts that benefit from an energetic, friendly tone such as lifestyle, food, or consumer products.
The overall tone is informal and energetic, with a friendly, conversational feel. Its slanted posture and softened shapes suggest motion and ease, lending a sporty, upbeat personality that reads as modern and approachable rather than technical or formal.
Likely intended to provide a modern sans that feels human and dynamic: clean enough for everyday readability, but with rounded shaping and an oblique stance to add personality and motion for display-oriented use.
The design emphasizes smooth, circular bowls and rounded counters, avoiding sharp corners and high-contrast details. Capitals stay clean and uncomplicated, while lowercase forms introduce a more playful cadence through curved shoulders and gently angled stems, helping longer text feel animated and personable.