Sans Normal Vidum 2 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Brilk' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, modern, punchy, impact, speed, approachability, clarity, modernity, slanted, rounded, soft corners, compact joins, open apertures.
A heavy, slanted sans with rounded terminals and smoothly swollen curves. Strokes are broadly even with minimal contrast, and many joins are compact and slightly pinched, giving the outlines a lively, compressed rhythm. Counters are generally open and clear, with circular forms leaning into an ovalized, forward-tilting stance. Uppercase shapes are sturdy and geometric-leaning, while lowercase maintains a large, readable core with short ascenders and descenders relative to the body.
Best suited for short-to-medium headline copy where a strong, forward-leaning voice is needed—posters, campaign graphics, product packaging, and brand marks. It can also work for UI callouts or labels when set with generous spacing, where its dark color and rounded forms remain clear at a glance.
The overall tone is upbeat and kinetic, combining athletic urgency with a approachable softness. Its forward lean and dense black color feel confident and contemporary, suited to messaging that wants to sound active, bold, and uncomplicated.
The font appears designed to deliver maximum impact with a fast, sporty slant while staying friendly through rounded geometry and open counters. Its sturdy proportions and consistent curvature aim for versatile display use across modern marketing and identity contexts.
The design shows consistent rounding across corners and terminals, which softens the weight and helps prevent a harsh industrial feel. Letterforms maintain strong silhouette recognition in both caps and lowercase, with numerals matching the same chunky, slanted texture for cohesive headline setting.