Sans Normal Orrak 24 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 521' by Bitstream and 'Gill Sans', 'Gill Sans MT', and 'Gill Sans Nova' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, utilitarian, impact, clarity, modernity, approachability, space efficiency, rounded, compact, solid, clean, sturdy.
A compact, heavy sans with rounded curves and broadly uniform stroke weight. Forms are built from simple geometric bowls and straight stems, with slightly softened corners that keep the texture smooth rather than sharp. Counters are relatively tight, and many letters show subtly condensed proportions, producing a dense, even typographic color. Terminals are mostly flat and matter-of-fact, with straightforward, legible shapes that stay consistent across uppercase, lowercase, and figures.
Best suited for headlines and short copy where strong presence and quick legibility are needed. The dense texture and compact shapes work well for branding, packaging, and signage, especially where space is limited but impact is required. It can also serve UI labels or navigation text when a sturdy, high-visibility tone is desired.
The overall tone is confident and direct, with a friendly softness coming from the rounded geometry. It feels contemporary and practical, designed to read quickly while still carrying enough weight to sound assertive. The compact rhythm gives it a no-nonsense, workhorse personality that suits modern branding and interface contexts.
Likely intended as a straightforward, modern sans for impactful display use, emphasizing compact proportions, consistent weight, and clean geometry. The softened rounding suggests an aim for approachability without sacrificing firmness, balancing friendliness with a strong visual footprint.
Uppercase and lowercase share a cohesive construction, with large, simple bowls (notably in round letters) and minimal stylistic quirks. The numerals match the letters in heft and compactness, reading clearly at display sizes while maintaining a strong blocky presence in lines of text.